BLOOM London Dry was first launched in 2009 as a result of Master Distiller, Joanne Moore’s vision to create a lighter tasting gin for all to enjoy. Combining the finest natural botanicals, it quickly grew to become a firm favourite among the new gin-eration of drinkers, a sophisticated gin renowned for its purer tasting flavour profiles and its iconic bottle. It’s carefully crafted using chamomile, honeysuckle and pomelo as the three key botanicals – each one contributing to a unique drinking experience in its own way. The citrus notes of the pomelo brings freshness to the flavour, the edible nectar of the honeysuckle provides a rich smoothness, and the chamomile infuses a gentle floral calmness into the taste. A distinctively light and floral gin with a touch of sweetness, giving way to an irresistibly smooth finish.